“FIRST IMPRESSION IS THE LAST IMPRESSION”
This is an old saying but this fits rightly, as today’s people get attracted by the first look of anything i.e., how it is being represented. The market is competitive and therefore standing out from the rest is a key to success. In this scenario printing (The effect of colour) and packaging (the shape of the pack), and other decorations play a vital role, as it catches the attention of a buyer. Therefore, it is very much important to put the best vibrancy and effectiveness on the printing, which simultaneously tells the quality.
PRINTING BEYOND CMYK
As life works beyond traditional approaches, so it is necessary to be upgraded accordingly. Embellishment is something that adds value to any print. It further raises the visual effect and makes it appealing.
“Label decoration using special finishes can boost a product’s shelf appeal by creating strong visual and tactile impact – vital in crowded and competitive markets. “
WHAT DOES IT TAKE FOR A SYSTEM?
To add vibrancy and effectiveness in printing outcomes it is very much important for presses to deliver beyond CMYK in the process of attaining that real effect of colours that an eye see. CMYK is used as a simplified colour space to print documents and hence, it gives a basic effect to the output as it is less saturated. To have more saturated colours, need to add more inks with more saturated colours, and expanding the colour gamut becomes the priority.
To attain the real colour of image the experiment is required that will lead to the decision that which colour is giving the best outcome. With JETSCI KolorSmart+ 6 colour digital label press adding white to give the base of the label and in inkjet system orange to increase the spectrum of gamut to achieve the best vibrancy in the colour is possible that helps in achieving one of the finest printing effects on multiple substrates.
Embellishment is just not decorating with increasing colour gamut or foiling; it’s how creatively one is representing the brand and its value.
‘Strong shelf appeal – means added sales appeal’
Not only does embellishment help create product differentiation and brand loyalty, but it also premiums the product and help improve product margins. Foiling is always an iconic add-on to any printing media which helps an individual to focus on what’s important. In the early days, crafters painstakingly used to apply real gold leaf on paper to look their very best and now also it has the same importance.
But as everything is becoming effortless nowadays with digitalization and advancement in technology the result expectations are becoming higher too. Digital foiling is the best way to add effect on any print including labels and packaging. With JETSCI dSpark digital UV and Varnish System, cold foiling can be done digitally on any label that helps converters to offer new enhancements with special effect to elevate the label design with the expected result. Not only Kolorsmart+, but the JETSCI Colornovo digital UV inkjet press also comes with an additional foiling unit with a flexo unit. That delivers the power of printing short to medium runs very effectively and economically. Additionally, featuring great value of personalization, variable data and security printing in real-time production at one go.
Now label printing is just not to give the command and get the print-out, it’s more of now expressing and to make the difference in one’s printing needs. The JETSCI Global is dedicatedly delivering on-high quality digital printing experience to the labels and packaging industry globally.