Gurugram, November 30, 2021: Easy penetration of counterfeiters in the supply chain puts global consumers in dilemma to make a choice between genuine and counterfeited products. Counterfeiting and leakage in the supply chain is a big issue across various consumer-based industries like FMCG, Heath care, Pharma, Life Sciences, Electronics, etc, which is not only effecting consumers’ pockets adversely but a major threat to their health as well.
In absence of a strong supply chain monitoring, any pandemic situation allows counterfeiters to penetrate and disrupt the market drastically which results in huge revenue losses, the reputation of brands along with consumers’ trust and health. A recent study found that a dramatic increase in fake pharmaceuticals and medicines, adding to an illicit industry already estimated to be worth more than 4 billion euros (globalinitiative.net).
Mr Kunal Kothari, DGM – software & applications development, Monotech Systems says, “after serving the industry with various flagship variable data and printing and anti-counterfeiting solutions for over 15 years, Monotech Systems has launched a very effective and commercially viable supply chain authentication & tracking solution.”
“TRACESCI is live now featuring high-level authentication and tracking which enables both brand owners and consumers to grab on counterfeiting more effectively. It is a SaaS platform that is powered by Block chain that provides brand owners, deep consumers, and supply chain insights regarding their products like real-time GPS location, scanning pattern, and suspicious activity alerts. It will help to get actionable product data for strategic decision-making and operational excellence.”
TRACESCI can be adapted on a free trial and can be upgraded to the next levels based on requirements, both IOS and Android mobile applications are available for effective live tracking, authentication, and supply chain management.
This can be scalable for an individual to a group of any members. There are various effective tools that are inbuilt apart from supply chain management and tracking which can result in an increase of revenue for brands as well as customers trust, examples – consumer engagement tools, communicating feedback, loyalty, warranty, product information, brand promotion, etc.
TRACESCI is Live Now!