A new and emerging area for adding special effects
A growing opportunity in today’s time for digital print enhancement is presenting customers with print work that’s embellished or enhanced with special effects produced on digital presses or finishing equipment. Commercial printers, converters/ packaging printers, publication printers, and in-house printing operations all stand to make the most of offering customers print products that embrace noticeable special effects.
Many types of embellishments, like extended-gamut colors, specialty colors, foiling, embossing, and specialty coating, aren’t new. But, the mastery to provide them on digital devices is making them affordable to marketers and brand owners, while also offering new products earlier on insufferable.
Going on developments in printing technology, finishing solutions, and substrates enable new methods to build up the power and value of print. There are many options to bolster print applications, including spot colors, specialty colors, clear coatings, extended color gamut work, textured effects, foiling, security measures, and die-cutting. Additionally, to special effects, another important consideration in enhancing digital printing is the printer’s capabilities.
A number of today’s digital printing devices and finishing solutions support lightning tricks and embellishments to bolster the print. These imaging potentialities can remould printed materials from commodity, price-sensitive offerings to treasurable products that need a premium.
Is it important for print service providers?
According to the Keypoint Intelligence research, the digital print enhancement could be a sure-shot way of accelerating profit margins from anywhere between 50 to 400% versus ordinary print. In the wake of this, print service providers already started venturing out into the digital print enhancement sector especially when it involves ways to expand printers’ business profitability in the future. One of the measures that have proven to achieve success in boosting profit margins and differentiating their offerings over the past few years, in all print sectors, is expanding their facilities to incorporate print work embellished or enhanced with special effects.
The appeal of digital enhancements is in the fascinating design options that make a visual WOW factor. This helps in nurturing a brand’s image by alluring attention, intensifying content, and delighting the recipients.
How it can help in the recovery in the wake of the pandemic
Due to the continued uncertainty and reduced profits because of the pandemic, print services providers are likely to delay the high-capital investments. Digital printing is economical and provides the capability to provide short-run outputs. It also provides high-quality color and a chance for print providers to extend their profitability. Digital print enhancement is a high-value market need where demand is continually increasing. Offering these enhancements can give a competitive advantage furthermore an opportunity for premium prices for the output. Digital printing can add up to dazzling opportunities for developing new revenue sources while facilitating production.
Digital press enhancements are the subsequent level of printing. They permit a store to require an already high-quality and attention-grabbing piece and switch it into something that end-users won’t want to place down.
There is an outsized number of print buyers and brands who have not yet been exposed to what a digital enhancement press is capable of. This means that majority of print shops will benefit from this investment — similar to digital presses, it is only a matter of time before someone in every market is offering these new capabilities, and those who are first will have a large advantage that may be difficult to match.
JETSCI® dSpark, Digital Label Embellishment Press, provides special effects with the added value that separates labels from printed graphics as they elevate a label design. Creativity and innovation in this area can mean the difference between the success and failure of a brand marketing campaign. JETSCI® dSpark digital label varnish and cold foiling solution help converters to offer new enhancements to their clients that can help them stay ahead of great competition.
Explore more: JETSCI® dSpark