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Track and Trace Solution | Anti-counterfeiting solutions for brands
Brands must seek efficient track and trace solutions to enhance performance and eradicate counterfeit products from the market. Counterfeits are all over and in all industries. So many products have been counterfeited, and they have made their way into the markets today. While many infringements affect brands, counterfeiting is the one with a very direct effect. Counterfeiters usually sell copies of the original at a cheaper price to steal reputation sakes and then stifle innovation.
Counterfeiting is a great threat, and it is associated with huge losses to brands and governments. For this reason, brands need to find effective anti-counterfeiting solutions to assist their brands to do better and eliminate the fake products out of the market. The JETSCI provides an extensive brand protection solution right from variable data printing to track and trace that help deal with counterfeits and ensure that brands achieve the margin they truly deserve.
Selling has become very easy, especially online, and the issue is that sometimes there is no control. This is because the counterfeits usually look like the original products, and so many people fall prey and end up paying for them.
Counterfeiters use different tactics including keyword manipulation, image processing, abuse of e-commerce features, black hat SEO, geo adaptation and geo-blocking, and chat-based payments. The consumer ends up with a fake product without knowing it.
JETSCI products and solutions are designed and developed in India by Monotech Systems Limited and are being supplied across the world.
How we can help
Brands need to take the initiative and try as much as possible to educate the consumers on how they can identify real products and fake ones. It is important to highlight what they stand to gain by using the genuine ones and why they should steer away from the fake ones.
The JETSCI offers VSRI for printing variable data and security information on the product labels. JETSCI VSRI is a UV inkjet printing machine for variable data and incorporates a slitter rewinder and 100 percent inspection and verification camera. This machine is being used for track and trace solutions and variable data printing mainly by security printers. The TRACESCI is a track and trace solution fro, JETSCI that offers authentication and tracking of the products in the supply chain. It is a SaaS platform that provides brand owners deep consumer and supply chain insights regarding their products like real-time GPS location, scanning pattern and suspicious activity alerts. It will help to get actionable product data for strategic decision-making and operational excellence.
We offer many anti-counterfeiting solutions to try and protect consumers from purchasing fakes. Labels are one of the best ways to do this because many consumers can easily identify different labels at a glance.
It is important to note that we cannot term one solution as the best over others. This is because some different challenges and problems are often associated with different products. In most cases, we recommend using different technologies and combining them to come up with the most reasonable and sensible solution to such issues.